So you think you can be a lifestyle writer?
by Anna Warwick
It ’ s a given that life style write is one of the most covet niches out there – but what do you need to become one ? Being a scholar of biography who ’ south insatiably curious, a good hearer and a full people person is essential, but that ’ s equitable for starters .
life style write is all about covering stories of positivist and thoroughly humans – and most life style writers live the biography they write about. They might be harebrained about yoga, crazy about all things vegan, a fan of alternative therapies or keen to explore fresh places and experiences. A estimable life style writer ’ south work stays fresh because of their genuine interest in what they ’ re peddle and writing about – therefore there ’ second that authenticity. And of course it ’ s besides fun to research and influence on a subject you ’ re passionate about .
How to break into lifestyle writing
When you ’ re starting out say yes to everything ( I once ghost-wrote a book for a polish billionaire ). Take any print role to get a foot in the door – even interning. Find a mentor in publication and breeding this relationship. network with other writers online, at work or in a run .
As you get more established, work will come from who you know. While you ’ re getting experience, make lists of life style publications and websites you ’ d like to write for, get to know those outlets closely, and start pitching stories. At first, it might be easiest to mine your own life for ideas, eg :
- Advice – e.g. a listicle of life hacks you’ve tried and tested (keep it original and back up claims with expert quotes)
- Opinion – e.g. An unusual take on a Zeitgeist issue (set up Google alerts on your favourite subjects for newsworthy tidbits)
- Real people stories – e.g. something legendary a contact has done or what you learned the hard way while travelling.
Don ’ triiodothyronine forget to create a web site and ensure your yield work is front and center, with beautiful screen grab or pdfs thus any editors checking you out can easily see what you ’ ve previously written and what you ’ rhenium capable of .
Should you specialise?
The most in-demand life style writers may specialise in one area and write chiefly about one subject, but be able to cross over into others. For model, a general health writer may besides write about sex, relationships and parenting. You may be a locomotion writer, but find there ’ randomness crossing in writing about food and wine and reviewing new restaurants. Or possibly you ’ ra matter to in home interior decoration and interiors but can besides turn your hand towards renovation articles or client posts about roofing treatments or trends in emerging engineering for the home. If you ’ re organised and have varied contacts for a crop of ‘ life style ’ industries, you ’ ll have more opportunity for sour in print and digital subject .
It credibly goes without saying that you always want to be thinking ahead as a life style writer. Could this report you ’ ra working on parlay into another two or three ? like goes for travel destinations. How many extra stories can you sell out of that one trip to review a fresh swank hotel ? You always need to have your clientele hat on in order to keep the study flow .
When writing a lifestyle story
Lifestyle is ill-famed for being a saturated grocery store ; you much seen the same types of stories over and all over. So always do a heap of inquiry and look for new angles, new studies, new people so you ’ re not rehashing the same-old, same-old. besides, get the ‘ tinge ’ – this involves paying care to your surroundings, the little details, the sounds and tastes ( and taking copious notes ) .
Always respect your sources – you ’ ll have at least two, unless it ’ s an consultation. Check names and titles. Send them your narrative to check before you hand it in. I learned the hard means when I wrote my koran of true dating stories, that representing person in an unflattering light ( even bantering ) truly hurts them. I ’ ve rarely had a subject less than tickled tap with what ’ s been printed since. Plus, subjects normally make adept changes that improve the narrative .
often in custom print, it ’ s a necessity that you check all quotes with your interviewees before filing so it ’ s a dear habit to get into ( you shouldn ’ t send the whole report, precisely the sections in which the person ’ randomness quotes appear ).
What’s changed in lifestyle writing?
life style writing used to be all about penning authoritative long-form articles for glossies or on-line magazines, but times have changed. This work is inactive available of course, but to make a living you ’ ll need to be able to supplement print work with contentedness market and custom publish. Read widely and drill compose in unlike styles so you can shift your tone when required. This is key in becoming a commercial writer .
look for content producer roles within life style businesses. advertise and contented agencies use freelancers to do blogs, stories and social campaigns. PR companies hire writers to do press releases and custom articles. The more chunky contracts you get, the better your chances of subsidising a mercenary career. Working in-house ‘ client slope ’ besides gives you a taste of the real world if you ’ re feeling a moment isolate, so it ’ randomness win-win .
7 tips for pitching lifestyle stories
- Don’t cold call – ring the editorial assistant and ask whom to email (typically it’s the features editor).
- Ask which issue they’re currently planning and if it’s themed (ie, some magazines will do themed issues on ‘aging’ the same month every year).
- Pitch two or three ideas for print and one evergreen (e.g. relationships/health) and two clickbait ideas (celeb/opinion) for online. Add a catchy title – think about what you click on/pick up and why.
- Help the editor sell your idea to their publisher and sales team, by outlining why their reader will love/needs to know this.
- Respect the commission – if they wanted it rushed and three-quarters complete, their intern would have done it.
- Deliver extra – fact boxes, great images.
- If the angle’s not working or your source won’t talk, call the editor with a solution e.g. new source.
Are you a life style writer ? What are your top tips for making a living from it ?
Photo by Kylie Lugo on Unsplash